About Us
01. — Who we are.
The Lake Agency is an independent branding, and design studio based in Syracuse, NY.
02. — About our work.
We construct and develop brands by laying a foundation with a beautiful brand identity system, and nurturing their growth through captivating campaigns and digital experiences.

Dylan Lake, Founder & President
Dylan is a graphic designer whose work crosses disciplines and encompasses brand identity, digital experiences, advertising, publications, and motion graphics. As he was completing his B.A. in Digital Media Production at Keystone College, he landed an internship under an award winning designer who previously worked for Time Magazine. Upon graduating, Dylan worked as an in-house graphic designer at the Country Club of Scranton, a premier private country club in Pennsylvania where he spearheaded the redesign of all print materials from stationary and scorecards to the quarterly newsletter. He also led art direction and content creation through capturing and creating all photographic material.
Dylan has also worked with clients such as the NEPA Invitational, a premier Charitable Pro-Am Golf Tournament that is a proud partner of Jack & Barbara Nicklaus’ Play Yellow Organization, a program of Children’s Miracle Network Hospitals. In working with the NEPA Invitational, he created advertising campaigns that helped garner $300,000 in the span of two years that benefited the Janet Weis Children’s Hospital.
Dylan is a Pennsylvania native, avid golfer, and a diehard Philadelphia Eagles fan #gobirds! He is also an endurance runner and an adventure aficionado that loves to push things to the limit.