jewelry for any occasion

Glint of Gold, is a multi-generation old jewelry store in Scranton, Pennsylvania. We wanted to explore what it would look like to bring this prestigious brick and mortar showroom into the era of e-commerce.

To begin, our eyes were set on elevating the brand identity system while harnessing the soul of their previous system. The next step was to design a stunning, seamless, and user friendly website and social presence.

Finally, in an effort to shine light on a Glint of Gold specialty service, we created the “Handcrafted Heirlooms” advertising campaign. In the current state of the world where individualism and custom crafted pieces are at the forefront of fashion, we came to the conclusion that “Handcrafted Heirlooms” would appeal to both younger and older generations.

For younger generations, it communicates as customizable luxury accessories. Whereas for older generations it communicates as quality heirloom goods that are made “how they used to be”.